Sandra
Empowering Women in Leadership
With over 20 years of entrepreneurial success, Sandra brings a deep understanding of business, leadership, and personal development. As a CEO and certified HR professional, she has guided countless women to lead authentically and confidently while maintaining a healthy balance between career demands and personal well-being.
A Holistic Approach to
Leadership and Growth
Sandra’s coaching blends practical business insight
with a focus on wellness, empowering women to:



Her approach combines the norfrX Framework principles, Stoicism, and Ikigai to help you unlock your potential, overcome obstacles, and achieve lasting success.
Coaching Expertise
Sandra specializes in:
- Women in Business Coaching: Helping women step into and thrive in leadership roles with clarity and resilience.
- Well-Being and Personal Development Coaching: Supporting clients in leading healthier, more balanced lives while enhancing their professional impact.
- HR and People Processes Coaching: Creating positive, people-centered work cultures that drive sustainable success.
What to Expect When Working with Sandra
Expect a warm, supportive environment that nurtures both professional and personal growth. Sandra provides:
- Meaningful guidance tailored to the unique challenges women face in entrepreneurship and leadership.
- Practical tools to integrate wellness and well-being into your leadership style.
- A safe space to set and achieve both career and personal goals.
Sandra’s Mission
To empower women to lead confidently, grow holistically, and find the balance they need to thrive in all areas of life.
Ready to transform challenges into opportunities? Let’s uncover your potential together.